 |
 |
|
|
Web Sites Marketing to Kids
The Children’s
Online Privacy Protection Act (COPPA) regulates the
personal data Web sites can collect if the site is accessed by
children
under the age of 13.
The Federal Trade Commission uses the following factors to
determine whether a Web site is directed at children:
- Subject matter;
- Visual content;
- Audio content.
- Age of the models and pictures on the
site.
- Language level
- Type of Advertising directed toward
children
- The actual age of the intended audience
- Child orient features (such as animated
characters.)
Web sites that have the above child orientating factors are forced to
obey the FTC regulations.
Privacy Policy
Websites must have a Written
Privacy Policy. There should be links on the Home Page and every
interior index page. The best practice is to put a Privacy Policy link
on each page.
The written policy must include:
- Operator Information (Name, Address,
Telephone Number, Email Address.)
- The type of information collected
- How the information is collected
- How the information is used
- Whether the information is disclosed to
third parties, their types of businesses and how they will use the
information
- Whether the information will remain
confidential.
Parental Consent
The Web Site
must obtain Parental Consent to gather the information from and about
the children. Even if permission is given,
parents must be able to rescind the permission. Further, parents must
be able to review the data collected and have it deleted at any time.
If the web site owner is using the information solely for internal use,
parental consent may be acquired by e-mail with a digital
signature and a personal identification number or password.
If web site owner discloses the data to others, the FTC
mandates further information such as a signed form by regular
mail or fax, or verification of a credit card number.
|
|
|
Ronald J. Cappuccio, J.D.,
LL.M.(Tax)
Counsellor
at Law
1800 Chapel Avenue West, Suite 128
Cherry Hill, NJ 08002 USA
Phone (856) 665-2121
Fax (856) 665-9005
Email: Ron@TaxEsq.com
© Copyright
1996-2008 Ronald
J. Cappuccio, J.D., LL.M.(Tax) All Rights Reserved
|
|
|